Financial analysis nike vs adidas

The company's growth projections continue to be aggressive.

nike adidas puma market share

This is centred on opening up the brand to consumers and outside designers to provide a fresh and more engaging design process. NKE vs. Updated Aug 29, Adidas vs.

Financial analysis nike vs adidas

The company appears to be investing in key areas that will bolster the brand in years to come. Starting out with a niche in the American football market, famously selling moisture-wicking base layers, the company has consistently found ways to innovate products that penetrate mature markets. Nike is aiming to deliver high-single to low-double digit revenue growth each year out to , with earnings to grow at a faster rate. The company also sees significant growth opportunities in China and in its women-focused product lines. Introduction A financial ratio quarterly trend analysis was completed to provide the reader with a clear assessment of the financial health of the company: NIKE International. China is a major growth market for both companies. To do so, take a look at these three popular measures of share price valuation for the two companies. Although a huge brand in the region, Adidas believes North America offers the most growth potential moving forward, which will turn up the heat on the competition with Nike. The differences between Nike and Adidas Nike generates most of its revenue from its namesake brand, with a much smaller percentage coming from its Converse brand. The three pillars that will drive brand desirability are speed, cities, and open source. The expectations are set high, but recent history would say not to bet against Under Armour's success. Open source is arguably the most interesting part of the Adidas plan. Durable competitive advantages Given their overwhelming similarities, it should come as no surprise that both Nike and Adidas enjoy comparable competitive advantages.

The company appears to be investing in key areas that will bolster the brand in years to come. Winner: Tie Valuation Turning to the final leg of this investment triathlon, let's quickly review the multiples at which the market currently values Nike and Adidas shares.

adidas financial ratios

Image source: Adidas. They were unable to integrate the winter apparel line of Salomon with the adidas footwear thus having created an unattractive acquisition Gamble, p.

Financial statement analysis of adidas

The company is also looking to grow free cash flow faster than net income and improve its return on invested capital. The company sponsored 12 teams in , and just six squads in The company has made significant efforts in recent years to repair negative public perceptions of its labor practices in emerging markets. As such, the fact that the two are able to operate with this degree of pricing power certainly suggests that a fairly wide moat exists around this kind of business mode. As a brief matter of semantics, I prefer to combine companies' cash and investments and debt into a single net-cash figure. However, it is also continuing to form retail partnerships to maximise its brand. Nike's gross margin fell basis points to The following chart covers the period since listing and is in dollars: How has the Adidas share price performed? The expectations are set high, but recent history would say not to bet against Under Armour's success.
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Adidas vs. Nike vs. Under Armour