Breadtalk target segment

Breadtalk trademark

Operates a no. Having established a robust brand at home — 20 thriving outlets in just two years — BreadTalk began to consider expanding its footprint to other countries in the region. Bread Talk pushed onto the losing side as competitor sells the product at lower prices price out-grew satisfaction! Strengths are: 1. The group has a chain of approx 40 retail outlets island-wide in Singapore 2. Revolutionising the bakery industry since , the BreadTalk Group prides itself on delighting you with its blend of unique concepts that have envisioned new food cultures across our bakery, restaurant, food atrium and 4orth Food Concepts divisions. Diversification into other retail brands in Garments, Fashion, footwear, etc. In , BreadTalk opened its first overseas outlet in Jakarta, Indonesia. Increasing its operations into other countries. With bakery outlets, 47 food atria, and 30 restaurants across 15 countries, BreadTalk had, in a span of 12 years, become a premier lifestyle bakery brand in Southeast Asia, China, and the Middle East, as well as a cherished household name in Singapore. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Recent Posts. And customers had come to expect a constant stream of innovative products from the bakery chain. Along with rapid international growth, BreadTalk also expanded into new brands.

Since prices are set to be high, a stable customer source would be good enough for Bread Talk to make revenue. Zen-like concept ii. With such high price level, it is easy for us to understand why Bread Talk focuses so much on their customer source.

It currently introduces approximately 10 items every four months 3 Strategic Locations : located at strategic and accessible places to attract potential customers as having high customer traffic flow near public transport systemsretail outlets,cinemas Weakness 1 Pricing: products are priced higher than the products of other bakeries, which might cause customers to choose another brand 2 Selection of Products : products limited to bread and cake compared to Bengawan Solo with pastries choices Opportunities 1 Nature of Products :Bread is a commodity and can be sold anywhere in the world.

breadtalk annual report

Bythe BreadTalk Group, which consisted of eight different brands, had turned in a record performance for the year, with revenues increasing by Sells a wide range of bread, cakes, buns and pastries.

Most important of all, the most important factor that differentiates Bread Talk from traditional bakeries is that it has assigned special and meaningful names to each kind of bread and cake; though this might not be attractive to aged individuals, this is very appealing to the younger bunch.

Incidents like SARS in and the global economic crisis in the last few years could seriously affect the business.

breadtalk swot analysis essay

Bread Talk pushed onto the losing side as competitor sells the product at lower prices price out-grew satisfaction! Revolutionising the bakery industry sincethe BreadTalk Group prides itself on delighting you with its blend of unique concepts that have envisioned new food cultures across our bakery, restaurant, food atrium and 4orth Food Concepts divisions.

With a distinctive presence in 16 countries globally, the Middle East, and most recently Europe, our global network of estate managers, procurement supply chains and international partners deliver a competitive edge to further expand our business in strategic locations.

breadtalk challenges faced

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Marketing Management Strategy in Bread Talk Bakery Case Study